Your browser does not support JavaScript!



欒斌(Pin Luarn)教授




美國威斯康辛大學 工業工程 博士


國立臺灣科技大學 企業管理 教授

國立臺灣科技大學 管理學院院長






  1. Luarn, P., Chiu, Y.P., Yang, J.C. and Lin, Y.F. (2015), ‘The preference of message content of key fans-the case of X Department Store on Facebook fan pages’, Journal of Information Management, Vol. 22, No. 3, pp. 225-242 (TSSCI)

  2. Pin Luarn, Peng Huang, I-Jen Chen, Yu-Ping Chiu (2015). "Motivations to engage in Word-of-Mouth behavior on Social Network Sites", Information Development. In press. (SSCI, IF=0.440)

  3. Pin Luarn, Yu-Fan Lin, Yu-Ping Chiu (2015). "Influence of Facebook brand-page posts on online engagement", Online Information Review. 39, 4, 505 - 519  (2015). (SSCI, IF=1.443)

  4. Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2015). "Why People Check-in: Motivation to Engage in Check-in Behavior", International Journal of Electronic Commerce. Vol. 19, No. 4, pp.21-46, 2015. (SSCI, IF=1.55) NSC 101-2410-H-011-002.

  5. Pin Luarn, Hsien-Chih Kuo, Yu-Ping Chiu, Shu-Chen Chang (2015). "Social Support on Facebook: The Influence of Tie Strength and Gender Differences", International Journal of Electronic Commerce Studies. Vol.6, No.1, pp.37-50, 2015. (EI) NSC 101-2410-H-011-002.

  6. Pin Luarn, Yu-Ping Chiu (2015). "Key Variables to Predict Tie Strength on Social Network Sites", Internet Research, 25(2), 218 - 238. (SCI, IF=1.50) NSC 101-2410-H-011-002

  7. Pin Luarn, Yu-Ping Chiu (2015). "Influence of Network Density on Information Diffusion on Social Network Sites: The Mediating Effects of Transmitter Activity", Information Development. In press. (SSCI, IF=0.44)

  8. Pin Luarn, Ai-Yun Hsieh (2014). "Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities", Online Information Review. 38, 7, 881 - 895  (2014). (SSCI, IF=1.443, Highly Commended Paper Award of 2014)

  9. Sue-Ting Chang, Tom M. Y. Lin, Pin Luarn (2014) "The effects of word-of-mouth consistency on persuasiveness", Canadian Journal of Administrative Sciences, 31: 128–141 (2014)(SSCI, Impact Factor 0.547)

  10. Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014). "The network effect on information dissemination on social network sites", Computers in Human Behavior , Vol.37, 2014,  1–8.(SSCI, Impact Factor 2.273)

  11. Fu-Yuan Chiang, Pin Luarn (2014). "Contractor Prequalification in Taiwan", Advanced Materials Research Vol. 905 (2014) pp 742-747 (EI)

  12. Chao-Ching Shih, Tom M. Y. Lin, Pin Luarn (2014). SSCI--"Fan-centric social media: The Xiaomi phenomenon in China", BUSINESS HORIZONS, May 2014, Vol. 57 Issue 3, p349.(SSCI, Impact Factor 1.42, 51/116, BUSINESS)

  13. 欒斌、邱于平、楊荏傑、郭致妘 (2014)。全球品牌企業之社群媒體應用分析,電子商務研究,12(2),121-142。

  14. 欒斌、邱于平、趙光正 (2013)。故事行銷要素對Facebook中分享意願之影響,行銷評論,10(4),1-15。

  15. Peng Huang, Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013, Jan). EI--"The Sources of Emotional and Informational Support on Social Networking Sites", Journal of Convergence Information Technology, 8(2), 462-468. (EI)

  16. Hao-Chu Lin, Pin Luarn, Ren-Horng Ma, Chao-Wen Chen (2012), "Adaptive foresight modular design and dynamic adjustment mechanism: Framework and Taiwan case study", Technological Forecasting and Social Change, Vol. 9, No. 9, pp.1583–1591. (SSCI, Impact Factor 2.04)

  17. Yu Fan Lin, Pin Luarn, Chang Yi Kao (2012), "A Production Capacity Management Platform Using M2M Horizontal Integration Technology in Connector Industry", Applied Mechanics and Materials, 220-223 期,pp.241-245. (EI)

  18. 陳苡任, 欒斌, 陳鳳滿 (2011), "順勢扭轉—奧地利國寶KTM自行車的再造", 中山管理評論,第19卷第1期.  (TSSCI)

  19. Juo, W.-J. and Luarn, P. (2010)  "The Role of Trust in Technology within the TAM in the Context of NFC Mobile Payment", Journal of Information and Optimization Sciences., 31(4)pp.875-896. (EI)

  20. 欒斌, 詹博仁 (2010), "影響企業部落格瀏覽者行為意向因素之探討", 行銷評論, 7 卷4 期,pp.471-497.

  21. Luarn, P. and Huang, K.-L. (2009)  "Factors Influencing Government Employee Performance via Information Systems Use: An Empirical Study", Electronic Journal of e-Government, Vol. 7(3), pp.227-240. (2011 年被收錄於聯合國公共行政網路UNPAN)

  22. Chan H.-H., Luarn, P.and Chan, I.-J. (2008), "The effects of B to C website characteristics on female shopping behaviors", INTERNATIONAL JOURNAL OF PSYCHOLOGY, Vol. 43 (3-4), pp.132-133. (SSCI)

  23.  Ching-Jong Liao, Chao-Tang Tseng, Pin Luarn (2007), "A Discrete Version of Particle Swarm Optimization for Flowshop Scheduling Problems", Computers and  Operations Research, Vol. 34, 3099 – 3111 (SCI, Impact Factor 1.718 本篇為高引用論文,被引用次數354次)

  24. Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2007), "Critical success factors in introducing e-learning: user perspectives", International Journal of Information Technology and Management, Vol. 6, No. 2/3/4, pp. 209-231

  25. Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2006), "An Exploratory Study of the Critical Success Factors of One-to-One Web-Marketing: User Perspectives", Journal of Internet Commerce, Vol. 5(3), pp. 147-178  

  26. Yi-Shun Wang, Hsin-Hui Lin & Pin Luarn(2006), "Predicting Consumer Intention to Use Mobile Service", Information Systems Journal, Vol. 16, pp.157–179(SSCI, Impact Factor 1.33本篇為高引用論文,被引用次數368次)

  27. Hsin-Hui Lin & Pin Luarn (2006), "顧客導向觀點之行動服務系統成功概念模式", 行銷評論, 3 卷1 期,pp.609-632.

  28. Pin Luarn & Hsin-Hui Lin (2005),"Toward an Understanding of the Behavioral Intention to Use Mobile Banking", Computers in Human Behavior, Vol.21, 873–891 (SSCI, Impact Factor 2.27,本篇為高引用論文,被引用次數880次)

  29. Tom M.Y. Lin, Pin Luarn and Yun Kuei Huang (2005), "Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study", The Journal of Academic Librarianship, Vol. 31, Number 5, pp. 461–468. (SSCI, Impact Factor 1.034)

  30. Pin, Luarn, Tom, M. Y. Lin, Peter, K. Y. Lo (2005), "Non-enforceable Implementation of Enterprise Mobilization - an Exploratory Study of the Critical Success Factors", Industrial Management & Data Systems, Vol. 105, No. 6, pp. 786-814. (SCI, Impact Factor 1.504 ) 

  31. 欒斌, 李靜怡 (2004), "手機使用者對手機行動上網之創新抵制來源因素探討", 行銷評論, 1 卷1 期,pp.21-36.

  32. Lin, M. Y. , Luarn, P. and Lo, K. Y. (2004), "Internet Market Segmentation-An Exploratory Study of Critical Success Factors," Marketing Intelligence & Planning, Volume 22 No.6; pp.601-622.

  33. Luarn, P., Lin, M. Y. and Lo, K. Y. (2003), "An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan' Nan Shan Life Insurance Corporation,"Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 4, pp. 297-310. (SCI, Impact Factor 0.690)

  34. Luarn, P. and Lin, H. H. (2003), "A Customer Loyalty Model for E-Service Context," Journal of Electronic Commerce Research, 4(4), 156-167. (SSCI, Impact Factor 0.72, 本篇為高引用論文,被引用次數273次)


  1. Pin Luarn, Yu-Ping Chiu, and Shu-Chen Chang (2014). The boundary of social network size on Facebook. International Conference on Internet Studies, Singapore.

  2. Pin Luarn and Yu-Ping Chiu (2014). The Advertising Effectiveness on Mobile Advergame: Competitive Advergame and Social Advergame. International Conference on the Pacific Rim Management. Rosemead, California, USA.

  3. Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014 January). An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device. Hawaii International Conference on System Sciences (HICSS). Hilton Waikoloa, Big Island, Hawaii.

  4. 欒斌、林玉凡、邱于平、楊荏傑、陳定群、宋柏頡(2013)。探討Facebook粉絲專頁經營者發佈訊息之效果-以呈現方式、呈現內容與呈現時間為研究。2013管理新思維學術研討會,國立台灣科技大學。

  5. 欒斌、林玉凡、邱于平、楊荏傑、吳珮瑜、陳虹君(2013)。探討關鍵粉絲之訊息偏好-以X百貨之Facebook粉絲專頁為例。第十九屆資訊管理暨實務研討會,國立台中科技大學。

  6. Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013 July). Network effect: Information diffusion in social networking site. International Conference on the Pacific Rim Management. Las Vegas, Nevada, USA.